CD Marketing Enterprise operates across Latin America and the US Hispanic market in media, brand, and shopper. Bilingual practice. Coral Gables, Florida — between the markets, on purpose.
We integrate the three disciplines that have to operate as one for a campaign to land in both markets — and we operate them in one bilingual team rather than as siloed departments shipping handoffs to each other.
Cross-market media planning and buying across paid social, paid search, programmatic, OOH, and digital out-of-home. Operated bilingually with creative and copy that lands in each market separately.
Brand strategy, identity systems, and campaign creative designed for cross-cultural fluency. Built so the same brand can speak credibly in each market without resorting to translation as a substitute for understanding.
Shopper marketing, retail activation, and trade marketing across LATAM modern trade, traditional trade, and US Hispanic retail. The work between the brand idea and the cash register.
Our team is staffed and led by operators who have run marketing inside each of these markets — not consultants who advise on them from a distance.
The fastest-growing consumer cohort in the United States. Multi-generational, multi-segment, and increasingly mis-served by mass-market campaigns that translate rather than originate.
Largest single Spanish-speaking market in the world by spend. Concentrated modern-trade retail in CDMX and northern cities; nuanced rural and southern markets that reward partnership with local distributors.
Operating actively across Colombia, Chile, Peru, Argentina, and Brazil. Portuguese-language capability for Brazilian engagements; in-market production partners in each.
CD Marketing Enterprise is one integrated firm. The leadership is bilingual. The room is bilingual. Spanish, Portuguese, and English live in the same project rooms, not as translation layers between siloed offices.
We are deliberately mid-sized — large enough to hold all three practices in-house, small enough that the founders are still on every brief.
The brief that fits us best is from a brand that has been running its US and Latin American marketing as two separate efforts — and has decided that's no longer the right shape.
"We don't translate campaigns. We originate them in the language they will run in."
We are an enterprise firm by intention. We work with brands at the scale where marketing decisions move millions of dollars and where the wrong call costs quarters. Our engagement structure, governance, and reporting cadence are built for that level of scrutiny.
We do not subcontract craft. Media buying happens in-house, on the platforms, by our team. Creative work is led by our creative directors. Shopper activation is run by partners we have worked with for years, not contractors hired per project.
We compete on integration, not headcount. The reason CD Marketing Enterprise exists is that splitting media, brand, and shopper across three different agency relationships generates seams that brands keep paying for in lost effectiveness. We exist to close those seams.
If you're an operator at a brand running across the US Hispanic market or Latin America (or both) and you want to talk about whether a single integrated firm is the right shape for your next chapter, the fastest path is a written introduction. We read every email and reply within three business days.
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